n 1994, M-A-C launched VIVA GLAM - an unabashed burgundy.
In 1997, VIVA GLAM II was created - a mauve pink.
VIVA GLAM III, a plum shade with a reddish-brown tinge, appeared in 2000.
VIVA GLAM IV, a charming rosé with gold pigments, was launched in 2002.
In 2004, VIVA GLAM V made its debut - a pure, neutral pink with a Lustre finish.
The latest lipsticks are inspired by Keith Haring's characteristic primary colour palette.
"Art is for everyone" - Keith Haring.
Get the lipstick, with a special edition matte red lipstick. Wear this timeless shade of red on its own - or combine it with the entire M-A-C VIVA GLAM x Keith Haring collection for a limitless colour impact!
Every piece of pop art is animated with Keith Haring's iconic street style imagery.
100% of the retail price of VIVA GLAM lipsticks will be donated to the M-A-C VIVA GLAM Fund, which works for a healthy future and equal rights for all. When you buy a VIVA GLAM lipstick, you donate 100% of the sale price to local organisations that support women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.
Since 1994, M-A-C VIVA GLAM has raised over $500,000,000 worldwide - and counting!