Professional, innovative and gentle product for temporary coloring and toning, intended for natural and bleached blonde hair. Direct color is a gel for coloring and toning hair without ammonia, oxidant or oxidant. It does not damage or dry the hair without affecting the hair structure. The intense pigment of the conditioner will deal with the most undesirable blonde color, leaving your hair healthy, full of shine in a subtle color. The conditioner covers the first gray hair, temporarily toning it. Active syntaxes such as Shea butter , milk proteins or argan oil create the perfect mixture that regenerates and moisturizes the hair weakened by the bleaching treatment. Integrity 41 antioxidant complex , responsible for color stability, protects the hair against free radicals and harmful external factors, ensuring a long-lasting effect. The product is available in 20 different shades.